August 27, 2019
Stephen Secures Place on L’Oreal Professionnel ID Artists
We’re excited to announce that our very own senior director, Stephen Smith has earned a place on the prestigious L’Oreal Professionnel ID Artist team! Stephen is following in the footsteps of various members of the Ken Picton salon team who have passed through the education program, including Harriet and Zoe.
Launched in 2003, the ID Artist scheme aims to find the next big names in the industry and mentor them to develop their talent and potential. ID Artists are given world-class education by some of the leading names within the hairdressing industry over two years, with training days and opportunities like assisting backstage at fashion weeks and industry shows.
To achieve a place, Stephen completed a three-minute presentation to an expert panel, showcasing a model and his inspiration for the look he created. The judges then fired away with their own questions, to ensure they chose just the right people to make up the team.
More than 200 hairdressers have passed through the program in the last 16 years and gone on to great things – and we’re delighted that Stephen is going to be one of them!